1	The Satellite Cooling System™
2	Presentation Outline Introducing …The Satellite Cooling System™ Benefits of The Satellite Cooling System™ Differentiation and Cost Savings Product Offering Core Products Custom Configuration Product Pricing How to Purchase
3	The Satellite Cooling Company™ Management Structure John Warren … Founder/President/CEO Ted Zelek …Chief Engineer Background on Satellite Cooling Systems Founded in 1999 Provide an array of versatile, flexible and highly configurable, cooling systems NSF Approved Patent Protected
4	Revolutionary food service technology
5	Configurability in Design/Display
6	Value Proposition Differentiation vs. your competition Improved food taste Improved food presentation Improved food safety Mobility/portability Configurability Significant cost savings Food costs Labor costs Liability costs
7	Testimonials by Professionals “If you get to the buffet when it first opens, then the food will probably taste good in any case. But, if you go to the buffet an hour or two after the food has been served, it just doesn’t taste the same... And stirring up the potato salad so it looks better doesn’t help.” - Executive Chef, Dan Lavato, Hotel “We bought a Satellite Cooling System for our catering business. After our first event using the system, I sampled some of the salad when the buffet concluded. The lettuce was still green and crisp. That never happens when I use ice or cool-air systems.” - President, Chef Eddie Bauer, Caterer “I have the most discriminating customers in the world at this Golf Club and they are not bashful in telling me when the food doesn’t taste good. When we used the Satellite Cooling System, everybody was happy… at least with the food!” - Exec. Chef, Bo Hurley Country Club
8	Improved Presentation of Food The way food looks is almost as important as how it tastes “The taste, odor and appearance of food are the ultimate criteria used by consumers to judge a food’s acceptability.” Food Product Design, February 1998 Chefs know this better than anyone… “In previous buffets, some of the cheeses would start to turn a bit brownish and hard around the edges. While people can obviously cut off the edges, it just doesn’t look so good. With this [Satellite Cooling] system, the cheese looks like it was just put out. Exec Chef, Bo Hurley, Country Club “With the air-cooled units, we have to wrap the food in cellophane or else it would look dried out after a little while. We didn’t have to do so with the Satellite system.” Owner, Ian Gregory, Café Bacci “In addition to the physical food looking better for a longer period of time, the system allowed me to get away from the cafeteria-looking metal pans. I was actually able to do some pretty cool stuff with the display of our food.” President/Head Chef, Caterer
9	Mobility/Portability of the System The Satellite Cooling System can be easily moved Chiller has wheeling system built-in Bowl and Tray Modules are light and easily carried Bowl and Tray Module Cases available soon “During the summer, we often have a mini-café setup at some of the festivals, concerts, and other outdoor events. Trying to haul even the smallest of the traditional air-cooled systems was a nightmare so we usually used ice. But ice melts quickly, as evidenced by the puddles underneath our stand. The Satellite Cooling System has been great – anybody can get it to our stand, we don’t have to keep restocking ice, and we don’t have to deal with puddles!” Owner, Café
10	Savings in Food Costs Research to date suggests that approximately 1.5% of total costs (including labor, food, etc.) of a buffet could be eliminated with the Satellite Cooling System.
11	Savings in Other Areas Labor costs Soft cost analysis indicates that The Satellite Cooling System™ will save labor costs in a buffet-type setting in the following areas: Set-up Maintenance/change-outs Break-down/clean-up Related food prep Spoilage costs The level and exposure to risk to professional reputation and litigation due to food poisoning and food spoilage can be reduced using the Satellite Cooling System™
12	Use In Multiple Settings
13	Products and Pricing Core configuration Price sheet provided Customized products Collaborative design effort at no extra charge Prices per unit vary by size and complexity National accounts pricing offered in unit tiers Fewer than 100 units Between 100 and 201 units 201 and greater
14	Feedback and Next Steps Is the core value proposition of SCS of interest to you? Is there applicability in your standard services for the standard SCS configuration/products? Do you think there might be other prospective applications? What are those other requirements? How might we adapt the standard SCS design to accommodate your requirements?
15	Technology and Art Come Together The Satellite Cooling System™